What is an FAQ list/page?

FAQ stands for “frequently asked questions.” As the name implies, it is a list of questions frequently asked by prospects or current clients about different aspects of a business’s services or products. The answers are typically shown with the questions. The most common place to display a list of FAQ’s is on your website. However you could also put it into a sales pack/presentation, include in your brochure or on your social media business pages.

Why have an FAQ webpage?

• Improves your Google search rankings by the inclusion of keywords in your questions and answers
• Saves both prospects and yourself time; they get instant information
• Improves sales conversion; helps prospects to reach a decision
• Extends support to clients; Helpful for new users of your product or service

How do I create an effective FAQ webpage?

To write an effective FAQ page, simply think of the questions that prospects ask most often. Do they ask about your products features? Do they request proof of credentials? Are they seeking directions to your store? Whatever it is that your prospects want to know, incorporate into your Q & A.

Here are 7 tips and strategies to think about while you’re creating or rewriting your FAQ page:

1. Find Your Keywords
   Get together your list of keywords and searched terms for your industry/type of business. Use these to develop your questions around.
2. FAQ or WAQ?
   For a long time FAQs have been misused, instead of real and relevant content, businesses put questions they “wished” users would ask (WAQ, Wished to be Asked Questions). It’s very important to put prospects needs first, just cover topics that are really important to them.
3. Keep it Simple
   You don’t need to clarify every single question that may pop up about your product or service, just the key ones that your prospects keep asking you.
4. Speak to Any Objections That Hinder Sales
   FAQs are a great place to answer any sales objections. Let’s say one of the objections you hear most often about your product is that it costs more than competitor products. Use a question and answer to explain why your product offers more value than your competitor’s.
5. Create Links to Your Main Pages
   FAQs give you an opportunity to promote some of your main pages and some of your more obscure ones too. Simply write a question that targets those pages and then include a link in your answer. The links will drive traffic to those pages and will also help the search engines to find them too.
6. Remember the Call to Action
   At the end of the FAQ, make sure one of your last questions is a call to action. Tell the prospect how she can get more details, request further information or buy from you. After reading all that great information, she should be ready to take the next step, so be sure to guide her along.
7. Make It Easy to Ask a New Question
   If someone can’t find the answer to their question within your FAQ, it’s likely they’ll want to ask you directly. Make sure you include a question form or a contact form that’s easily accessible from your FAQ page.

For many people, FAQ pages are often the first page they go to after Home. The value an FAQ page brings to your website is well worth the effort in doing one. Unlike most other pages of your website, your FAQ page should be one that you update on a regular basis. If a prospect poses an interesting question you haven’t heard before, add it to your FAQ page.

Have a brilliant fortnight.
Vanessa