Connecting the dots between business vision and your daily reality By Michelle Keating

We’ve all heard how important it is to have an overall vision and SMART goals for your business, but how do you bring your vision to life while keeping up with the day-to-day running of your business?

I wholeheartedly believe in having a big vision for your business. Something that lights you up and drives your business forward. Without it, it is easy to get caught up in the busy-ness of daily life and it can lead to taking on any client or work that comes your way.

When you are clear on the kind of business you want to create and the kind of people you’d love to serve, you’re better equipped to make decisions that will take you where you want to go.

However, depending on how big you’re dreaming, the distance between your vision and current reality can be huge. It can feel almost impossible to figure out where to start or how to stay motivated as you bring that big vision to life.

The secret to achieving this? Ensuring a large proportion of your time as a business owner is regularly dedicated to making your vision a reality.

It’s not always easy, but it is possible. I started Dreamers Collective from my own frustration of having big dreams but constantly getting caught up in day-to-day activities, only for months to go by without making progress.

What made the difference was realising that the day-to-day work was never going to cease, so I had to find ways to make time for the important things alongside the necessities.

Firstly, make sure your business vision is clear and actionable. I recommend crafting an overall reason or ‘why’ your business exists, alongside a vision for how you would like your business to look in 3 – 5 years’ time.

Next look at the next 12 months and set 3 – 5 goals that will lay the foundations for your future business. Then break those down into smaller, more specific milestones that you can work towards.

Now for the most important part, make sure you make a plan for how you are going to achieve each milestone by breaking them down into projects that you can take action on quarter-by-quarter.

Once your project plans are finalised, it’s important to block out time in your calendar on a regular basis to work on your project actions. Treat this time like you would a meeting with an important client – you can postpone it if things come up, but you can’t cancel it.

Breaking down your vision in this way will give you a solid plan to work towards making it a reality.

Now, like most of the best laid plans, they won’t always go accordingly so ensure you build in ways to measure and monitor your progress and adjust as necessary.

Your business will change and grow as you do, so while executing your projects hold onto your bigger vision and embrace the twists and turns. And remember, progress is better than perfection!

Michelle Keating, founder of Dreamers Collective

Find Dreamers Collective online at

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