Jennifer Myers

Can you describe your business in one or two sentences?

I help business owners and high-level management team members to increase their effectiveness by improving their ability to influence and lead. I help teams learn how to ditch the drama and communicate more effectively by understanding how different people are naturally ‘wired’ to behave and communicate.

What drove you to start your business/get involved in this industry?

I almost fell into my business in a way. After shifting here from the U.S. in 2010, I had the opportunity to certify to become a business coach. I considered the roles I had held previously (manager of a group of restaurants in the early days, Assistant GM of a hotel, regional sales manager, Financial Advisor) along with my education (MBA) and decided the time was right to begin to bring it all together and apply it to a new field where I could add real value to others. After about 8 years of being a ‘generalist’ business coach, I noticed that the issues that many of my clients dealt with originated from under-developed leadership abilities and difficulty communicating effectively. That helped me make the decision to pursue a specialisation certification in Leadership coaching and training with a company based in the US as well as a certification as a DISC communication model consultant.

What do you love about running your business?

My personal mission in life is to have a positive impact on as many people as I possibly can. I want to do nothing more than add value and have fun while I do it!

What have been some of your biggest challenges?

On a personal level, I’m naturally an ‘I/D’ style personality (an ‘Influential’ profile on the DISC model). That means I am impatient, I move too fast and miss important details, and I’m a bit of a control freak. When it comes to running my business that means I am a bit demanding, I have ‘bright, shiny’ syndrome and get distracted often and find it hard to ‘let go’ of tasks to others. Thankfully, my training in DISC means I have a few tools in my toolbox to manage those challenges.

A huge challenge / setback that my business faced, as did so many others, was during the height of the COVID pandemic. My speaking engagements and training gigs dried up overnight. I shifted to delivering coaching via ZOOM but really had to work to replace lost event-based revenue. Thankfully, I’m still here and thriving!

What is your biggest ambition?

I have two big ambitions: to do a TEDx talk – anywhere! AND to write a book. I’m currently involved in a co-authoring project, which is fantastic and a step in the ultimate direction I want to go which is to write my own book (or books).

What does success look like to you?

Success to me is being able to do something I love that I know, without a doubt, has a positive impact on the people and businesses I work with. Success means using my superpowers (communication, inspiration) to deliver impactful messages to those who need to hear them.

If you had to walk away from the company tomorrow, what would you be most proud of?
Starting it from scratch with zero contacts over a decade ago.

Who inspires you and why?

Entrepreneurs who have managed to create enterprises that sustain them while they ‘pick and choose’ what to participate in. That’s my goal, and I’m getting there with my business endeavours.

What growth have you experienced being in Venus?

Opening my ‘control freak’ mind to collaborating with other members has been a major ‘win’ for me in Venus. Being able to collaborate and create amazing synergy by finding people whose skill sets and strengths complement mine and vice versa has been a fantastic experience.

What’s your favourite pastime when you are not working?

Reading (business-related books or thrillers) and listening to music (anything ‘alt’ is cool with me – I WAS a teenager of the 80’s after all!).

Jennifer Myers
Venus Profile